A brand may run into multiple challenges because it did not hire a professional media buyer with experience. The most common challenges are:
Without a professional media buyer, a business may not understand which campaigns are working. This knowledge allows a brand to allocate its budget better and adjust where necessary.
When you have a media mix, it can become difficult to get data that VP Technical Email Lists represents all platforms. For this reason, a brand won’t know when a certain ad is doing well or busting.
Hiring a media buyer with a large network of relationships can keep a brand from experiencing ad fraud. This happens when a company pays for ad space on a fraudulent site.
This tends to happen most often with the use of programmatic advertising. A media buyer will ensure they can review the sites where ads are placed to prevent wasting budget money.
A business may not understand the power a contract holds during the media buying process. A brand may go without getting a written contract altogether.
If what was negotiated is not clearly displayed in a contract, the specifications aren’t likely to be met. A media buyer can help avoid unclear contracts during the negotiation process.
Utilizing Media Planning and Media Buying in Your Campaigns
In today’s digital world, media planning and media buying look a lot different. Yet, they are critical to a digital marketing strategy.
As you can see from this guide, there is a lot to the media planning and buying process. Although this is something any brand can try for itself, hiring a professional will make the job much easier.
With an experienced marketer, you can reap all of the benefits and avoid the major challenges that stem from media buying. There are also media buying and planning courses available especially for beginners.
If you still don’t know where to begin, start by contacting me directly for digital media planning and buying training and other marketing needs.