For many, email can be considered an unimportant tool to get in touch with other people, however, from the perspective of companies, it can be considered a key tool for obtaining results that impact business numbers, especially for those that belong to the B2B segment. As highlighted by information from WordStream, email is the third most influential source of information for B2B audiences, behind only recommendations from friends and Chile Mobile Database recommendations from specific opinion leaders within industries. Opting for email as a channel for communication with potential customers in B2B does not sound like a bad idea when you also consider that the messages sent from there have a CTR 47 percent higher than those that arrive from B2C campaigns, such as details the signature Emfluence. However, for the results to begin to be noticed, it is necessary to build contact lists that really denote an interest in the products or services of the firm.
A good way to achieve this is through the offering of premium content, those that aim to get the data of the people who could become customers, so here we present 5 ideas of this type of content, recommended by Sendinblue, that you can work: It is the easiest type of content to develop due to the number of tools that currently exist and facilitate its creation. These are intended to expand the knowledge that is being shared with the community. To be a good incentive to grow the number of subscribers, they must stand out by taking more in-depth to the topic that is being discussed. Talking about videos is talking about one of the preferred ways of consuming content today. Offering a video is a good option that you can present to the audience. As in the previous point, it can be very easy to develop them with the right tools. Complex productions are not required and it is advisable to develop “how to” content or tutorials to achieve better results.
As it is well said, knowledge is power and a good way to contribute it is by developing lessons that you can share via email. Remember that to attract people it is better to educate them than to try to sell them, so if you have expertise in a subject, it is ideal that you develop it as content sections that manage to form a course. With this idea it is also possible to motivate prospects as it is a glimpse of what the company can do Brother Cell Phone List for them. Developing a mini eBook is a great idea to get subscribers when you don’t have as much time available and you don’t want to create more elaborate material (like an eBook) for free. The recommended action to create one is to gather blog posts that cover the same topic and add additional information to increase the value of this material. Finally, a checklist is highly recommended when you do not have too much time to develop more relevant or quality content that you can exchange for subscribing to your email list. The checklists are easy to read, easy to use and can be created in a matter of minutes. If you already have pieces of content that are extensive and have many details, these types of materials can be an ideal complement.