Use creative images or a video to stand out and grab attention. Use catchy content . Because although discount will be the main trigger for spontaneous purchases, you have to stand out. For example, with convincing texts, interactive content, a combination of recognizable organic and paid content, the right hashtags and by approaching it just differently from the rest. Find more advice and additional pro tips in her article on Black Friday and social media advertising.
Making Them Easy to Read
As well as find out whether a new or existing campaign is the best choice to get the results you want. Optimize your always on campaign . The advantage of using an existing campaign is that you have already achieved a good Austria Phone Number match with your target group, bidding strategy and performance. Moreover, you have little time for the learning curve that a new campaign would have to go through first. His tip: “Only adjust the message of your ads and the landing pages you use.
Points of Improvement
Think about measurability to understand the performance of your campaigns during the holiday season. Think of unique discount codes and UTM tags. These tips actually apply to all campaigns around the holidays. Niels Botterblom gives a detailed explanation of his tips to tap into the holidays with your existing campaigns . Finally: inspiration for last minute marketing strategies Could you use some inspiration for your Black Friday campaigns? Then take another look at the last minute marketing strategies for Black-Friday success that Demi Kloosterman and Brent Maclaine Pont shared in 2020.