Important year for B2B social media marketing. Social media has grown exon enterally accepted and implemented as a serious tool for marketers to use. But all that development is just paving the way Germany Phone Number for things to come in 2017 for B2B social. Social media initiatives need to be more sophisticated and subtle, new technologies will be central to achieving brand awareness and better lead generation, and viewers will be more interested in brands interacting through social media. I expect that. Here’s an overview of the five biggest B2B social media trends expected in 2017: 1. Laser focused on great customer experience Customer experience (CX) is the cornerstone of a successful business-to-business initiative.
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However, in 2016, only 23% of B2B marketers claim to have a customer-centric organizational structure. So, in 2017, businesses need to do a better job to provide a seamless experience that supports their customers Germany Phone Number at every stage of their journey. Prospects are expected to be treated as individuals even more than in 2016. They also want to see a consistent brand message and intuitive interaction whenever they meet your brand online, consider buying, or decide to learn more from your company. prize. A good CXM in 2017 includes a strong investment in a stable and synonymous brand presence across the channel.
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