We sometimes imagine as modern teleshopping. Where does this concept come from, and what does this marketing practice actually consist of Live shopping is a new e-commerce sales and communication format, inherited from a hybrid formula between live streaming and teleshopping. The first sessions were born 5 years ago in China, on the Alibaba platform. The mechanics are extremely simple an expert broadcasts a live stream from his smartphone to demonstrate a product, or present an offer, while answering chat questions. In parallel, during the presentation, the spectators can buy the products from the video.
Live shopping increases the conversion.
The value of live shopping lies in its ability to hold the philippines photo editor viewers attention, to engage the audience via social interactions likes, comments, contests, questionnaires, etc., and, of course, to accelerate the conversion rate thanks to the power of the video and the expertise of the presenter. Live shopping is not a reach volume tool audiences vary depending on the industry, the size of the customer base, the commitment of its community, etc., but rather a reach value” to make the volume of turnover, loyalty, commitment, etc. Is live shopping suitable for all sectors of activity and all companies What are the preferred channels for their dissemination.
SKEEPERS notably supports brands wishing.
SKEEPERS Live Shopping accompanies UK Email Database more than a hundred French and international brands on a recurring basis. We are therefore not talking about campaigns but about appointments. DecatLive, Micromania Live Shopping, Ikks Shopping Party, Monoprix Live are convincing examples of successful online shopping events, with at least 2 live events each month. Here are the key factors of their success Highlighting this meeting before each event via social networks, newsletters, SMS, An entertainment mechanism adapted to their communities contest, blind test, questionnaires, etc., Meetings led by experts who know the products they are talking about, A post live communication on the replays, and the next appointments. Then, we find the videos on a dedicated page, available on the brands e-commerce site, as well as on the product sheets of the objects presented during the live.