Account-based marketing is nothing new. In fact, this has been a successful strategy for many companies for decades. What’s new is that account-based marketing is no longer just for big businesses. But it’s accessible (and cost-effective) for today’s small businesses. To date, ABM has been associat Ukraine Phone Number with a great deal of time and money investment and the required technology that is custom or very expensive. To identify and track top accounts, organizations spend a great deal of time and money collecting data, analyzing the best ways to target those accounts, and finding prospects similar to them. rice field.
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The new wave of accessible ABM can be attributed, at least in part, to the adaptive capabilities of today’s marketing automation. A good automation platform makes complex and costly strategies like ABM more feasible and affordable for small-scale marketers. Changing buyers Marketing Ukraine Phone Number technology has changed as modern buyers have changed . Buyers today are now able to manage their sales cycles and are becoming more and more active in digital research of their products. I’ve heard statistics, but today’s buyers make up up to three-quarters of the buying process before contacting sales reps. But what does that mean for marketers? This means that our efforts need to focus on identifying and nurturing prospects throughout the buyer’s entire process , from discovery to purchase (and beyond).
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