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So we see the larger tech companies go further and further to guarantee the privacy of their users, partly thanks to the changing society and the introduction of the GDPR. But what is the impact of these changes for marketers? And we also know that Safari and Firefox have already taken several measures to Romania Phone Number block tracking by default. So we see the larger tech companies go further and further to guarantee the privacy of their users, partly thanks to the changing society and the introduction of the GDPR. But what is the impact of these changes for marketers? I share that in this article.

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You first want to know what the impact of this development will be on your organization.  Step-by-step plan: from third-party to first-party Blocking third-party cookies presents marketers with major challenges, but also opportunities. This development means that there will be new opportunities for better advertising, with more privacy for the consumer. All this can be achieved by collecting data yourself. This is where first-party cookies come into play. We are moving towards a situation where collecting and processing our own data will only become more important.

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What are third-party cookies again? Just to refresh your memory: third-party cookies are cookies that come from third parties. Think, for example, of advertising platforms. For example, Facebook can collect data to offer advertisers increasingly better-targeting options, and Google Analytics can determine through which channel you ultimately ended up on the website. With this you become the owner of the data and you can process and use it yourself. Before you can take the first steps to set up a first-party data strategy, you first want to know what the impact of this development will be on your organization.

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