B2B Social Media Management Published many B2B marketers use social media as an important part of their marketing strategy. This takes a little skill and know-how, as all social media platforms require different approaches depending on the number of characters, platform style and tone, posting topic, viewers, and whether or not. It’s a task They are not B2B Bulgaria Phone Number companies or B2C. To address this, marketers use a tool called the Social Media Management Platform. With these platforms, you can easily listen to, engage, curate, and extend your social reach from one location on multiple social media platforms. Some of them are also useful for creating very “clean” reports. However, many of these platforms have one major problem. It’s not built for B2B marketers. That is, most of them, except one called Oktopost.
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Oktopost is the best social media management platform for datadriven B2B marketers and how to blow other platforms such as SproutSocial. Hootsuite, Sendible and Buffer out of the water. Track real KPIs from social media posts: leads not likes Lead capture Find out exactly which social media post converted a particular lead.Yes, it’s nice to know where Bulgaria Phone Number your favorite location comes from and see the number of followers increase, but if few people are actually converting, that’s it. What is the use of such information? This is a rhetorical question, but just in case, there are few answers.
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Google Analytics has some, but very serious, problems. Google Analytics cannot know who converted from which post. In other words, conversions from social links remain anonymous, and unless Bulgaria Phone Number you take the trouble of creating a unique URL for each post, you won’t even know which text successfully promoted the link. Marketers often share the same link multiple times, but each time there is a variation of the text to promote it. Google doesn’t tell you which particular text did the job. When you think about it, you don’t know when a particular transformation happened.