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Think of a TV, smartphone or tablet. Also read: Black Friday: how to create perfect Google Ads campaigns Benefits to start your deals earlier Now you may be wondering: what’s in it for me? The purchase intention is already Slovenia Phone Number very high in the orientation phase . By publishing your deals earlier, you reach a larger group of potential buyers. We recommend publishing your deals one week before Black Friday. This year, this holiday falls on November 26, so November 19 your deals can go live. Advertising costs are highest on the weekend of Black Friday. So it pays to start promoting your deals earlier.

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Tip: make sure you save visitors to your website in a retargeting list so that you can draw their attention to your actions with retargeting campaigns on, for example, Facebook, Google and Instagram at a later time . Shops and webshops with a large  assortment can choose to offer a different deal every day. This way you stay relevant throughout the week and trigger the potential buyer to return to your website or store. Large chains such as Bol.com have already preceded you.Last year the holidays were dominated by lockdowns, uncertainty, crisis and slow parcel delivery.

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This comes from a survey by Sitecore: 2021 Holiday Trends Report. In this survey, 1009 Benelux residents and 100 marketers of major consumer brands (more than 100 employees) were questioned. 27% of consumers plan to start shopping between July and October. That’s earlier than before. This might be a good thing, because 88% of marketers agree that the upcoming holiday season can make or break their business.

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