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What Is Media Buying

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What Is Media Buying

Media buyers will receive the strategy created by the media planners. Once they get that strategy, they will work on the most effective media channel and look for cost-effective options.

A good media buyer will have a complete understanding of the VP Quality Email Lists current marketplace. They are also responsible for creating relationships with vendors.

Media buyers and planners may be integrated under the same roof, but media buyers sometimes come from a separate agency. To be a great media buyer, these skills are necessary:

  • Communication and negotiation skills
  • Decisiveness
  • Understanding of media analytics software
  • Organization skills
  • Ability to multitask
  • Attention to detail
  • Ability to understand a lot of information at once
  • Identification of target audiences

The specifics of the things that media buyers do are:

Creating Contacts by Media Buyers

Digital Media buying is a lot about who you know. A media buyer can create the best return on investment for a brand because they have access to the best deals through their relationships.

The media buyer is responsible for the strategy after the media planner sends it off. The media buyer will then keep a close eye on the channels being used to make sure the campaign is effective throughout its lifetime.

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Knowing About Media Channels

Knowing the right people is important as a media buyer, but understanding media channels is also a huge part of the job. There are different target audiences that media channels are best for.

A media buyer will have the best knowledge of media channels to find the perfect media space for a brand. They will also have the negotiation skills to ensure a brand gets the best deal possible.

Ad space will have a price based on the traffic and exposure of the media space. It’s no wonder why Super Bowl commercial spots are pricey.

If the media planner allocated the budget correctly, the price tag will be worth the return. A media buyer must use their negotiation skills to buy a specific ad space below or at the budgeted amount.

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