A specialist tool for optimizing YouTube Ads campaigns, VideoRunRun has just published a complete ebook on the full-funnel marketing strategy that we are talking about more and more. This approach makes it possible to have a marketing strategy on the full height of the funnel, and to combine conversion at the top, middle and bottom of the funnel, while building a strong brand.
The pillars of a full-funnel strategy
In his guide, VideoRunRun explains how to set background remove service up a full-funnel strategy, while limiting the risks, and keeping a logic of short-term profitability.Go beyond the logic of 2 steps selling Usually, acquisition specialists split and oppose branding campaigns and performance campaigns. The classic scheme is that a reach campaign aims first to discover your site, then to activate remarketing thanks to these visitors. But this control is not ideal.
There is too much time between branding and performance actions, it is increasingly complicated to track data and use it in different campaigns, a misalignment between the branding messages at the top of the funnel and the product-oriented messages at the bottom of the funnel,the impossibility of measuring the ROAS of actions.
On YouTube that guarantees a positive ROI
With the same asset, a person can go through all UK Email Database stages of the marketing funnel, from discovery to purchase: capturing attention, providing a solution, showing the benefits of the product, calling to action… A format with a capacity of storytelling is much stronger than banners or text ads.