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White Paper: Understanding the Full-Funnel Strategy in YouTube Ads

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White Paper: Understanding the Full-Funnel Strategy in YouTube Ads

A specialist tool for optimizing YouTube Ads campaigns, VideoRunRun has just published a complete ebook on the full-funnel marketing strategy that we are talking about more and more. This approach makes it possible to have a marketing strategy on the full height of the funnel, and to combine conversion at the top, middle and bottom of the funnel, while building a strong brand.

The pillars of a full-funnel strategy

In his guide, VideoRunRun explains how to set background remove service up a full-funnel strategy, while limiting the risks, and keeping a logic of short-term profitability.Go beyond the logic of 2 steps selling Usually, acquisition specialists split and oppose branding campaigns and performance campaigns. The classic scheme is that a reach campaign aims first to discover your site, then to activate remarketing thanks to these visitors. But this control is not ideal.

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There is too much time between branding and performance actions, it is increasingly complicated to track data and use it in different campaigns, a misalignment between the branding messages at the top of the funnel and the product-oriented messages at the bottom of the funnel,the impossibility of measuring the ROAS of actions.

On YouTube that guarantees a positive ROI

With the same asset, a person can go through all UK Email Database stages of the marketing funnel, from discovery to purchase: capturing attention, providing a solution, showing the benefits of the product, calling to action… A format with a capacity of storytelling is much stronger than banners or text ads.

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